For WA artist, illustrator and designer Kyle Hughes-Odgers, size doesn’t matter. He works at every scale, from wine labels to towering murals such as his Merredin silo artwork, Seasons.
His latest collaboration with MadFish Wines however covers both ends of the spectrum, with a vibrant abstract series of label designs complemented by a 6m cellar door canvas — his biggest canvas ever — riffing off his label art for the MadFish Shiraz.
It oozes class and style. Which is exactly what you want for a wine label design
“I was inspired by the beautiful South West coastline to create this visual representation of the MadFish range,” says Kyle of his latest project.
“It was important to me that the art was non-literal, and that it demonstrated the strong connection more between the Burch family and their passion for the region’s stunning natural surroundings.”
The result is vintage Hughes-Odgers, restrained palettes and cutout-style semi-abstractions making those connections between land and sea, between Burch Family Wines and the South West land and seascapes, subtly yet engagingly.
In other words, it oozes class and style. Which is exactly what you want for a wine label design.
Burch Family Wines has had a long association with a variety of arts-based initiatives through its wine brands, focusing on West Australian artists, whose work has been integrated into label designs and other exhibitions and installations at the Howard Park Cellar Door in Cowaramup.
“We take great pride in showcasing local artists at the winery and are fascinated by the parallels between making great art and making great wine,” Burch Family Wines founder and owner Jeff Burch says.
“It has been so exciting to see the way that Kyle has captured the unique feel of our beloved MadFish range and the liveliness of the region through the piece and in the new-look labels.”
Howard Park Wines cellar door is open from 10am-5pm daily. Tasting fees for a general tasting at the cellar door bar start at $10 per person. howardparkwines.com.au