Japanese food makers find shoppers are ready to swallow higher prices

TOKYO — Steadily rising inflation has sent Japanese consumers scrambling to find cheaper deals on goods and services, but some food companies have succeeded in raising prices without losing market share thanks to shrewd sales strategies.

In October, pricier products outsold cheaper ones in 45% of 156 food categories, according to joint research by UTokyo Economic Consulting and Nikkei. Higher prices also helped producers increase revenues in 28% of these categories.

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