Nature lover bet on his fellow Chinese getting into outdoor sports 25 years ago. Today his brand Sanfo has annual sales of US$70 million

The business career of Chinese triathlete and outdoor sportsman Zhang Heng, 51, is the embodiment of psychologist Marsha Sinetar’s saying, “Do what you love, the money will follow”.When Zhang’s technology start-up folded in 1997, it left him 270,000 yuan in debt. Not knowing what to do next, he set off for Tibet for three months to explore and to consider his options. There, the idea of setting up a nature-related business came to him.“I saw backpackers from America and Europe with top-notch…

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