Squid Game locations in South Korea like Jeju Island see surge in online interest, but why does watching the Netflix hit make people want to visit?

Watching Squid Game shouldn’t make you want to visit South Korea.The wildly successful show is many things: disturbing dystopian fantasy, socio-economic commentary, the most watched show on Netflix, with some 142 million households and counting having watched players 456, 067 and 218 battle it out. But an advertisement for South Korea as a tourist destination? Believe it or not, apparently so.“In response to the worldwide sensa­tion of Squid Game, local governments aim to promote the cities …

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