Taco Bell is selling a $10 taco subscription

The Taco Lover’s Pass is available to purchase on the company’s app (Picture: Taco Bell)

Taco Bell enthusiasts can now ‘Live mas’ every day.

For $10 a month, Taco Bell customers can get one taco a day for 30 consecutive days, making that three tacos for a dollar.

The tasty new subscription program, called Taco Lover’s Pass, is available to purchase beginning Thursday for members of its rewards program who have downloaded the Taco Bell app.

Once the pass is bought and downloaded, customers can add their desired taco to an online cart, purchase it online and redeem it from a participating location. The subscription allows taco fans to choose from a variety of taco options, including regular soft or crunchy tacos, as well as more extravagant options like the soft or crunchy Taco Supreme, Doritos Locos Tacos and Spicy Potato Tacos. 

Taco Bell tested the program in September and found success in Tucson, Arizona. The chain experimented with a price point between $5 to $10 and said in a release that it grew its rewards program by 20%, CNN Business reported.

The test run found that Doritos Locos Tacos Supreme was the most popular taco among super-fans.

Taco Bell likely hopes the trial hooks casual customers, and turns them into regulars. It also gives restaurant owners information about ordering habits that help target diners with customized deals.

The Mexican-cuisine fast-food chain is not the only restaurant experimenting with launching their own subscription service.

This week the fast casual salad-chain Sweetgreen announced a $10 discount program that lets customers get $3 each order for a month. With many looking to improve their eating habits in the new year, the offer will only be available until January 16.

They’re not the only ones looking to profit from those looking to better themselves in the new year. Healthy eating subscription boxes have also been on the rise, and have become an especially helpful tool for those looking to prioritize their health during the coronavirus pandemic.

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