WhatsApp to take center stage as primary marketing channel: Haptik report

As brands map out their marketing plans and customer engagement strategies for the new year, Jio Haptik Technologies Limited, one of the the largest WhatsApp chatbot solution providers, has compiled an in-depth report titled ‘The State of WhatsApp Marketing 2023’. The report talks to marketers about WhatsApp as a growth channel, trends that will shape marketing in the new year, best practices for WhatsApp business messaging, and more.
‘The State of WhatsApp Marketing 2023’ report has a timeline of the evolution of WhatsApp as a business platform. It highlights the new features and innovations on WhatsApp in the last couple of years that it claims make it a powerful channel for marketers to drive end-to-end customer engagement.
“Data-backed narrative”, case studies and more
The report claims to offer a data-backed narrative along with case studies and success stories of consumer brands that have accomplished key business metrics by using WhatsApp as their primary marketing and growth channel.
It discusses the solutions and tools that brands can leverage for customer engagement both within and outside WhatsApp platform. There are also several industry-specific use cases and dos and don’ts of WhatsApp business messaging that companies should follow.
Talking about the 2023 report, Aakrit Vaish, chief executive officer and co-founder, Haptik, said, “With a reach of over 2 billion users across 180 countries, WhatsApp has emerged as a powerful marketing channel for brands to connect and engage with prospects across the globe. ‘The State of WhatsApp Marketing 2023’ is Haptik’s special initiative covering all the aspects essential to marketers about WhatsApp as a marketing channel. It covers trends, strategies and best practices to help Marketing, CX, and Growth leaders in the new year. The report includes case studies of prominent consumer brands that have leveraged WhatsApp to boost customer engagement, unlock higher revenue potential and foster brand loyalty.”




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